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Unleashing Marketing Potential with Lori Highby

March 20, 2023

Unleashing Marketing Potential with Lori Highby

Unleashing Marketing Potential with Lori Highby
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Welcome to this episode of Business Growth Hacks where we'll be exploring the world of entrepreneurship. Today we'll be talking with Lori Highby, a digital marketing agency professional who is also a hobbyist in brewing beer, and enjoying outdoor activities. We'll delve into how Lori balances her hobbies and business and why she believes in keeping the two separate. Additionally, we'll hear from Andrew’s experience working at Apple and how he is now implementing similar strategies in his own business to improve processes and create a team-oriented culture. So sit back, relax, and join us as we learn about unleashing your marketing potential.




  • Lori is a digital marketing agency professional who empowers and educates others.
  • She is CEO of Keystone Click/Digital Marketing Expert/B2B Marketing Strategy
  • She enjoys playing hockey, brewing beer with her husband, and going on long bike rides.
  • She and her husband started making wine and then shifted to making beer.
  • Making beer and wine is a hobby for Lori, not a side hustle.
  • The struggle of having an entrepreneurial mindset and trying to turn hobbies into businesses.
  • Lori is working on a book called "Never Start a Business" to advise new entrepreneurs to steer clear of certain ventures.
  • She enjoys kayaking and outdoor activities but doesn't try to turn them into a business.
  • Andrew used to work at Apple, where hackathons were held for solving major problems.
  • Implementing a similar system in their own business for process improvement.
  • Conducting quarterly meetings with your team, including remote workers, to evaluate the business and set goals.
  • The team building activities are included in the meeting to celebrate the wins and get everyone on the same page.
  • Lori loosely follows the Entrepreneurial Operating System (EOS) for larger organizations, but only uses the nuggets that resonate with her business.





Keystone click on Facebook

Keystone Click on Youtube

Lori Highby on Instagram

Lori Highby on Linked In

Andrew Brockenbush on Twitter

Beefy Marketing

Beefy Marketing Blog

Small Business Nation

Lori Highby

CEO of Keystone Click/Digital Marketing Expert/B2B Marketing Strategy

Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education - she has the ability to see the potential of greatness within the already established good of a business. Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drive into her professional engagements in order to empower and educate other fellow life-long learners. When she’s not guiding clients or teaching agency account executives how to reach professional excellence, she can be found playing hockey, brewing beer with her husband Andy, or going on ridiculously long bike rides just to see if she can!