Most millennials remember a time without cellphones or YouTube. The world has changed dramatically since then, and advertising has moved with it. Tune in today to find out how you can use traditional marketing in a digital world, and the pros of both approaches. Andrew and John launch the episode with a brief reminiscence of the TV adverts they remember best, and how they personally experienced the digital revolution. We dive into the benefits of digital advertising (real-time feedback, 24-7 exposure, how targeted it is, and the ease of updating it), and how we can tie traditional marketing in with it using digital billboards. We also hear why traditional marketing still has a place, and the situations, locations, and customers it is best suited to. We learn why Andrew and John are such big fans of video as a medium, their hacks on how to get good customer reviews, why an up-to-date website is so crucial and so much more in this exciting episode!
Key Points From This Episode:
- The oldest TV campaign ads John and Andrew remember, and where you can check them out.
- Today’s topic: traditional marketing in the digital age.
- Why traditional marketing has such a high cost.
- How marketing has changed over the last 30 years: the jump from physical to digital.
- The influence of our devices on our health and lives.
- What traditional marketing focused on, compared to digital marketing.
- Andrew and John’s first experiences with modern technology as kids.
- Digital vs traditional marketing: why you should be pro both.
- How your customer persona can help you decide whether you go for traditional or digital marketing.
- Why the real-time feedback and the 24-7 exposure from digital marketing is a pro.
- The types of campaigns that are ideally suited to traditional billboard marketing.
- Why neither traditional nor digital marketing is skip-proof.
- The pros of digital marketing: it’s targeted, and easily updated.
- How digital billboards merge digital and traditional advertising, and where it’s going in the future (proximity advertising).
- Appreciating the role of marketing in consumers' decision-making.
- Moving from traditional to digital, and why not having a website can lose you money.
- The importance of getting good reviews and using traditional marketing to drive them.
- Using digital marketing to keep restaurant menus up-to-date.
- Why it’s so important to keep websites up-to-date.
- How a marketing agency can help you screen your customers for good reviews (legally!).
- The benefits of using video in digital marketing, and linking it to customer reviews.
- How to maintain authenticity in a digital world.
- Some amazing statistics on how well people respond to videos.
- The impact of the digital space on our personal lives and transferring ideas.
- Hack of the day: using Handwrytten to personalize marketing.
“It’s going to take money out of your wallet to do something physical. Digitally, you can do things for the appearance of free with things you’ve already paid for.” — John Kelley [0:07:44]
“I wish I had fully embraced what [technology] was going to do. I was smart enough to understand ‘Okay this is cool’, but I don’t think at the time I was fully aware of how big it was going to be.” — @abrockenbush [0:17:10]
“Anything that is too extreme (left or right) is unbalanced.” — John Kelley [0:19:10]
“The biggest thing about digital is that you have a better overview of ROI.” — @abrockenbush [0:21:38]
“Most businesses realize how important it is to have better reviews, but they don’t invest in getting better reviews.” — @abrockenbush [0:38:23]
Links Mentioned in Today’s Episode:
Business Growth Hacks: Sales Has Changed (S1E20)
Andrew Brockenbush on LinkedIn
Andrew Brockenbush on Twitter
John Kelley on LinkedIn
Beefy Marketing on Facebook
Beefy Marketing on Instagram
Beefy Marketing on YouTube
Small Business Nation