Nowadays, the good old fashioned press release is often ignored as a way to market your business, but this tried and tested method can still be extremely beneficial for the businesses that use it correctly.
Today, we are joined by Mickie Kennedy, the Owner of eReleases, which specializes in helping companies with press releases at an affordable cost so that even small businesses can benefit from them. Tuning in, you’ll hear about the importance and responsibility of having employees, what a press release is, and why businesses are fearful of PR, as well as what a compelling press release looks like and why they don’t always have to be related to important news.
To learn more about the importance of press releases, why most press is good press, and how eReleases can help your company with PR, tune in today!
Key Points From This Episode:
“I challenge everybody to refine what it is that you do that’s different from somebody else [because that can] make your chances of getting an article written much stronger.” — @ereleases [0:14:09]
“If you feel defeated or want to start strong, just do a survey!” — @ereleases [0:17:12]
“Most press is good press!” — @ereleases [0:30:59]
“You can make a really strong connection with someone virtually.” — @ereleases [0:33:00]
Links Mentioned in Today’s Episode:
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.