What is an effective brand? How does a company’s identity tie into its marketing strategy? These are just some questions we answer in this episode with marketing and brand guru Orsolya Herbein.
She believes that if you don’t have a clear message and image, it could lead to a waste of valuable resources, which could be as much as 80% of your marketing budget. She is a partner and creative director at Brand3, which helps businesses reach their brand and marketing potential.
The Brand3 approach is to help companies think differently about marketing while ensuring they do not waste valuable time and money on ineffective strategies. They achieve this while also providing actionable approaches to help grow the business. Her success at Brand3 is due to her unique quality as a visual problem-solver and her background in graphic design. In our conversation, we talk about everything branding, identity, and marketing and get the inside scoop on what makes a successful strategy. We find out how Orsolya first got started in the world of marketing and learn about the work that Brand3 does. We also discuss the biggest challenges facing business owners, why identifying your best customers is important, and what the ‘brand-first’ approach means to our guest. Tune in to discover the common mistakes made by businesses, the number one driver of engagement, which priority areas businesses should focus on, and so much more. If you want your company to reach its marketing and brand potential, this episode is for you!
Key Points From This Episode:
“Every brand essentially makes a promise that appears on your marketing material.” — @OrsolyaHerbein [0:11:27]
“Whether you have thought about it or not, you have a brand because every time you push something in front of someone you are going to be perceived somehow.” — @OrsolyaHerbein [0:16:04]
“The first step, always, is to define your ideal customer and the next step after that is to define what they value.” — @OrsolyaHerbein [0:21:38]
“You are building the brand, not for yourself, you are building it for your customers because they are the ones that have to engage with it.” — @OrsolyaHerbein [0:27:53]
“I believe staying literal is sometimes very beneficial for an identity of a small business.” — @OrsolyaHerbein [0:34:44]
Links Mentioned in Today’s Episode: