In this episode of the Business Growth Hacks podcast, Andrew discusses a range of valuable insights and experiences with Mark Drager. Mark shares how he learned that perception is truth, and how his black-and-white approach caused arguments with clients.
They also discuss ways to be competitive in a tight job market, such as creating recruitment videos and improving onboarding. Mark shares how he recognized the various reasons why businesses needed video services, leading to their success in generating $1 million in revenue through trial and error.
The episode also covers expanding the business from video production to marketing and advertising and the importance of operations help. Finally, they discuss tips for conducting a successful workshop, including understanding the audience and structuring the presentation accordingly.
Mark founded his creative production company in 2006, grew it to a little over $2mm in annual revenue, and then slowly watched as it all crumbled around him. Through the hard lessons learned and working to not make the same mistakes twice, today Phanta Media focuses less on growth and “keeping the machine fed” and more on doing extraordinary work with really cool people.
As a brand strategist, Mark also understands the need to be courageous and has developed a killer process that can help you make your next courageous move.