In this captivating episode of Business Growth Hacks podcast, we are joined by the remarkable Mickie Kennedy, founder of eReleases. With a passion for assisting small businesses, authors, and startups in enhancing their visibility and credibility through press release marketing, Mickie brings a wealth of knowledge to our discussion. Together, we explore a multitude of strategies and cutting-edge tools designed to revolutionize PR and foster deeper customer engagement.
KEY POINTS:
- The conversation starts with an icebreaker question about favorite places to be.
- Mickey shares his favorite place, a park with pine trees, and mentions his kids throwing his ashes there after he dies.
- The discussion shifts to talking about hammocks and the relaxing feeling of being in one.
- Mickey expresses his love for being on stage and mentions his plans for future speaking engagements.
- The conversation transitions into the world of PR and how it has evolved.
- Mickey talks about the growing interest in using AI to write press releases and mentions the importance of having a good story angle and newsworthiness.
- The discussion touches on the quality of AI-generated content and its potential impact on search engine rankings.
- The hosts discuss the benefits of using prompts and formats to guide the writing process for press releases and blog posts.
- They highlight the importance of crafting well-structured and engaging press releases with a story arc to capture journalists' attention.
- Mickey emphasizes that journalists are storytellers and advises businesses to provide enough elements for a compelling story in their press releases.
- The importance of thinking beyond self-promotion and focusing on creating engaging content that journalists would find valuable
- Automating the process of sending press releases for website launches.
- Working with small PR firms, marketing firms, and SEO companies, each with different goals.
- Cheaper press release distribution services only provide syndication on subdomains that don't receive much attention.
- Recommendations on tools or software for small business owners to assist with PR, including writing, outreach, and pitching.
- Chat GPT can be useful for organizing thoughts and brainstorming ideas for various types of content.
- Chat GPT can generate well-organized lists for blog post topics or help in creating professional messages or press releases.
- The value of reaching out to existing customers and having conversations with them to uncover additional revenue opportunities.
- The speaker highlights the importance of celebrating milestones with clients and the positive outcomes of genuine check-in conversations.
- They express their desire to have the guest back in the future and promote the guest's free masterclass on strategies for PR available at “ereleases.com/plan."
LINKS MENTIONED:
https://www.linkedin.com/in/publicity/
https://www.facebook.com/ereleases.press.release.distribution
https://www.instagram.com/ereleasespr/
https://twitter.com/ereleases
https://www.ereleases.com
https://beefymarketing.com/
https://beefymarketing.com/blog/
https://beefymarketing.com/small-business-nation/
