70% of marketers are actively investing in content marketing and 78% of companies have a team of one to three content marketing specialists. If that many businesses are investing in it, then clearly it’s a priority, but creating a great deal of content for a variety of different formats and platforms can be a challenge, especially for a small team. That’s why today’s business growth hack is about how to repurpose content. In this episode, we take a deep dive into how to repurpose old content as well as how to create new content in a way that really helps you to get the most out of it. Tuning in you’ll hear a breakdown of the lifespan of social media posts based on platform, the average engagement rates and reach businesses usually get on each social media post, and how to use this information to your benefit. To hear this detailed and actionable plan for all the ways one single piece of content can be repurposed to really maximize its value, tune in today!
Key Points From This Episode:
“I think repurposing content is all about finding the most helpful ideas from all this common content that you’ve already created consistently, blog posts, social media posts, things like that — and then reimagining it, reusing it in another format or another context.” — @abrockenbush [0:20:34]
“Sometimes you don’t need more content, you just need to see where else the content you’ve already created can be applied.” — @abrockenbush [0:22:31]
“I think that all of this comes back to the fact that every single piece of content you create, blogs, videos, audio, social media posts, is literally like this big churn system. It can all flow into another thing.” — @abrockenbush [0:36:59]
“A social media post can be a video, a social media post can be a blog post, a podcast can be a blog, a blog could be a podcast. It is so bizarre just how you can reverse engineer everything.” — @abrockenbush [0:37:14]
“If your content is quality, your audience is going to be happy to see it over and over again.” — @abrockenbush [0:41:12]
Links Mentioned in Today’s Episode: