In today's marketing landscape, your website has become a more powerful tool than ever. Assuming you already have your company off the ground, there are various different things you can do to make sure you get the most out of your website, from focusing on ‘above the fold’ design to keeping your call to actions simple, plus a whole lot more! In today’s episode of Business Growth Hacks, Andrew Brockenbush and John Fritzsching discuss some of the tried and true methods for driving traffic, boosting your revenue, and catering to every stage of the customer journey, as well as allowing your website to function as a 24/7 sales tool and build trust and credibility along the way. We also touch on site maps, selecting photo content, and the benefits of video and share some of our favorite tools for things like wireframing and discovering, consolidating, and communicating user needs, so make sure to tune in today to learn more!
Key Points From This Episode:
“94 percent of first impressions relate to your site’s website design, which means, if you are not optimizing your website, building it, thinking about it, planning, [then] you are probably missing out on creating relationships, building trust [and] credibility.” — @abrockenbush [0:07:40]
“When you spend so much time asking for too many things at once, you confuse the potential buyer, you confuse the customer. It’s like coming to a fork in the road and neither of them are very clear. Which path do [you] take?” — @abrockenbush [0:21:30]
“Content is king, but knowing your audience has got to be queen – [you need] the right content for the right people. What platform is your target audience in? That’s where you need to go.” — John Fritzsching [0:31:42]
Links Mentioned in Today’s Episode: