This episode of Business Growth Hacks features Andy Buyting, a serial entrepreneur, strategic advisor, and two-time international best-selling author who got into content marketing in the early 90s by creating a newsletter for his family's home and garden business. He later turned the newsletter into a full glossy magazine sponsored by suppliers and distributed it to 30,000 clients four times a year.
Andy shares valuable insights on building an online presence, the importance of research in B2B industries like insurance, and the benefits of outsourcing content creation. He also emphasizes the importance of knowing your strengths and weaknesses and hiring experts to fill in the gaps, as well as being confident and bold enough to make significant changes in the pursuit of business success.
Founder, CEO, Author
Andy Buyting is a leader in thought leadership and content marketing.
His “integrated content” strategy has served both himself and his clients
Andy’s thought leadership journey started when he published his first
business book in 2007 and started publishing his first magazines in
2009. Since that time, he has leveraged his integrated approach to print,
digital and interactive marketing strategies to establish himself as a
thought leader in content marketing and brand
positioning. Andy’s 2nd book, How to Win Clients
& Influence People, is now in its 2nd edition and
is an International Bestseller on Amazon. In 2021,
Andy co-authored Double Sales/ Zero Salespeople:
Optimize Your Sales and Marketing Into One
Business Development Strategy That Works!
Through Tulip Media Group, his team helps to fuel
revenue growth for their Client-Partners through
effective marketing that works.