In this episode our host Andrew Brockenbush talks with Eric Holtzclaw, the Chief Strategist & Dojo Master at Liger. Eric is Liger’s resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. He is a serial entrepreneur and host of The Claw podcast where he interviews business owners and entrepreneurs. Eric has contributed to magazines and online publications, and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.” Don’t miss this fun chat that is loaded with the wisdom gained from interviewing 1000 entrepreneurs.
“As long as you're aware of how you're spending and you're mindful of the strategy and the approach, and you've got kind of all of the facts in front of you before you get started, it should be fruiticious in the long term. Like it should help you grow your business the way you want but you've gotta put those goals down.” - Andrew 23:32
“we always are looking for the shiny new thing. And you don't have to create a, you, you should, you gotta create content, but like reuse it.” - Eric 46:23
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