Bringing Humanity Back to Business with Darin Dawson
Bringing Humanity Back to Business with Darin Dawson
In this episode, we sit down with Darrin Dawson, co-founder and president of Bomb Bomb, a human-centered communication platform that enables users to leverage their best asset - themselves. Darrin is on a mission to re-humanize the planet and is here to share how nonverbal communication and personalized video messages can make a significant impact in the world of marketing and customer success.
In a world where communication can often feel robotic and impersonal, through personalized video messages and a focus on nonverbal communication, businesses can create a more authentic and meaningful connection with their customers. Thank you for listening to this episode, and we hope you learned something new today.
Key POINTS:
- Bomb Bomb is a fast-growing Colorado-based software company that focuses on human-centered communication.
- Humans do not have reciprocity for robots or animals, only for other humans. Nonverbal communication is essential for humans to understand the message being conveyed.
- Body language, tone of voice, and facial expressions are nonverbal cues that humans are wired to pick up to determine friend or foe.
- Mass email marketing with no personalization is considered pollution and is not sustainable. A 3% open rate or click rate is not a good result because it disregards the valuable market and can upset them.
- There are two types of video messages: personal and evergreen. Personal videos are addressed to a specific person, while evergreen videos can be sent to a large group of people but still feel personal.
- Nonverbal communication is crucial to make a message feel personal even in an evergreen video.
- BombBomb has a patented solution that can automate triggered responses through marketing automation and different software, creating an evergreen solution.
- They train on different triggers such as when a new customer buys, they send a video introducing themselves and thanking the customer for choosing BombBomb.
- BombBomb integrates with many platforms, including Zapier.
- Customer onboarding, especially the first 90 days, is a crucial turn-by for the audience to see video in action.
LINKS MENTIONED:
https://twitter.com/abrockenbush