Brand is the path of least resistance to revenue. At least, that is what brand architect, Kate DiLeo, believes! As today’s guest Kate teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet evocative message that gets to the root of what you do, how you solve your customer’s problem, and how you differ from your competition.
The outcome? Brand conversations that convert! Kate has partnered with more than 200 brands across 20 sectors, she is passionate about helping brands craft messaging that brings more prospects to the table, and her book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations, is set to release in July 2022.
Today, you’ll learn why your tone of voice is critical to your success and how to avoid a one-way monologue and start a brand conversation that encourages buyers to act, not just listen. Kate also shares her ‘brand trifecta’ philosophy, which encompasses your tagline, your value proposition statement, and your differentiators, and we touch on the power of niching in, building a brand playbook, and so much more! If you are ready to cut the fluff and build a brand that wins more work, this is the episode for you! We hope you’ll join us.
Key Points From This Episode:
“Your brand is your path of least resistance to revenue. Said differently: the job of your brand message is to get more of the right prospects to the right table at the right time.” — Kate DiLeo [0:13:27]
“It’s really powerful to have a brand that is a conversation because you’re no longer putting [buyers] in a position just to sit back and listen. You’re actually putting them in a position to act.” — Kate DiLeo [0:16:47]
“Great brands do not speak to everybody. You’re not in the business of convincing. You’re in the business of converting.” — Kate DiLeo [0:30:57]
“My business exploded when I niched in because I began to build such a rich partnership network.” — Kate DiLeo [0:41:09]
Links Mentioned in Today’s Episode: